WeBerber artisan weavers in the Atlas Mountains

Our Story

Three generations of Berber craftsmanship from the Atlas Mountains

WeBerber

Our Story

Founded in 2017 by Abdelghani Hammoud, WeBerber proudly represents the third generation of a Moroccan Berber artisan family. Nestled in the stunning Middle Atlas Mountains, near Rabat, Morocco's capital, our brand embodies a deep-rooted tradition of creating exquisite handmade wool rugs.

Each rug reflects the artistry, culture, and craftsmanship passed down through generations, making WeBerber a trusted name for authentic Moroccan Berber rugs worldwide.

Berber artisan family tradition in the Atlas Mountains

WeBerber at DOMOTEX 2023 international rug exhibition

Our Mission

Celebrating the Art of Authentic Moroccan Rugs

At WeBerber, our mission is to provide natural, authentic, and beautifully handcrafted Moroccan rugs that reflect the rich cultural heritage of the Amazigh people.

Passionate about the timeless art of handwoven Berber rugs, we collaborate with talented women from Berber tribes to create each masterpiece. Using only the finest natural wool, native dyes, and organic cleansers, our rugs are crafted for exceptional quality, durability, and eco-friendliness.

Fair Trade

Supporting Artisans Through Fair-Trade Practices

At WeBerber, we are committed to promoting fair-trade practices and empowering Moroccan weaving communities. By providing sustainable income opportunities, we ensure our artisans can continue preserving and celebrating their centuries-old craftsmanship.

Each rug tells a story, embodying generations of traditional Berber weaving knowledge passed down with pride and dedication.

Morocco Ministry of Tourism and Handicrafts

Modern Beni Ourain Moroccan rug in living space

Bespoke

Personalized Moroccan Rugs for Every Space

At WeBerber, we prioritize building lasting relationships with our customers by offering a diverse collection of one-of-a-kind handmade Moroccan rugs that enhance the beauty of any space.

If you can''t find the perfect rug, we also provide custom rug design services, ensuring your unique preferences are brought to life with authentic craftsmanship and attention to detail.

Request a Custom Rug

Certifications

Certified Excellence in Authentic Moroccan Rugs

WeBerber is honored to be certified by the Moroccan Ministry of Tourism and Handicrafts, as well as by Label STEP, receiving the prestigious Seal of Authenticity.

This certification, granted after rigorous quality audits, affirms the superior craftsmanship of our handmade Moroccan rugs. Being Label STEP certified further reinforces our commitment to fair trade, ethical sourcing, and sustainable practices.